Deal Sheet: 2026 4Runner Limited FT4WD

Moses Toyota of Morgantown · Morgantown, WV · VIN: JTEVA5BRXT130FI67

Negotiation Guide

Opening Offer

$61,554

Fair Price

$63,054

Walk Away Above

$63,264

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$56,491

Est. Invoice$57,760

Holdback (est.)$1,269

MSRP (Sticker)$63,473

Asking Price$63,473

Markup$0

Est. Dealer Margin on This Car$6,982

Percentile66% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,649

Avg Markup (4Runner)-$95

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,179

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