Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Victory Toyota Charleston · Charleston, WV · VIN: JTEVA5BR9T5148386

Negotiation Guide

Opening Offer

$52,901

Fair Price

$54,401

Walk Away Above

$54,411

• Recent buyers paid ~$21 below MSRP

Price Breakdown

Est. Dealer Cost$48,436

Est. Invoice$49,524

Holdback (est.)$1,088

MSRP (Sticker)$54,422

Asking Price$54,422

Markup$0

Est. Dealer Margin on This Car$5,986

Percentile65% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$45

Avg Markup (4Runner)+$60

% Below MSRP98%

Avg Days to Sell33 days

Avg Sold Markup-$88

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