Deal Sheet: 2026 4Runner Limited FT4WD

Toyota of Montgomery · Montgomery, AL · VIN: JTEVA5BR9T5146718

Negotiation Guide

Opening Offer

$66,348

Fair Price

$67,848

Walk Away Above

$68,058

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$60,758

Est. Invoice$62,123

Holdback (est.)$1,365

MSRP (Sticker)$68,267

Asking Price$69,262

Markup+$995

Est. Dealer Margin on This Car$8,504

Percentile89% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (4Runner)+$837

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$67

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