Deal Sheet: 2026 4Runner Limited FT4WD

Victory Toyota Charleston · Charleston, WV · VIN: JTEVA5BR9T5144161

Negotiation Guide

Opening Offer

$60,744

Fair Price

$62,244

Walk Away Above

$62,454

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$55,770

Est. Invoice$57,023

Holdback (est.)$1,253

MSRP (Sticker)$62,663

Asking Price$62,663

Markup$0

Est. Dealer Margin on This Car$6,893

Percentile66% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$45

Avg Markup (4Runner)+$60

% Below MSRP98%

Avg Days to Sell33 days

Avg Sold Markup-$88

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