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Deal Sheet: 2026 4Runner Limited FT4WD
Atlanta Toyota · Duluth, GA · VIN: JTEVA5BR9T5139462
This Is Already a Great Deal
Opening Offer
$60,218
Asking Price
$62,080
Max Price
$62,080
- • Recent buyers paid ~$419 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $775 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$56,314
Est. Invoice$57,579
Holdback (est.)$1,265
MSRP (Sticker)$63,274
Dealer Add-Ons (DIA)+$595
Asking Price$62,080
Markup-$1,194
Est. Dealer Margin on This Car$5,766
Percentile17% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1058
Avg Markup-$419
Median Markup$0
Best Deal-$13,348
Worst Deal+$6,013
% Sold Below MSRP70%
Avg Days to Sell32 days
Dealer Profile
Inventory413 vehicles
Avg Markup (All Models)-$143
Avg Markup (4Runner)-$620
% Below MSRP54%
Avg Days to Sell21 days
Avg Sold Markup+$824
Price History
Jun 22, 2026$68,876 → $64,963(-$3,913)
Jul 10, 2026$64,963 → $62,080(-$2,883)
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