Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Moses Toyota · Saint Albans, WV · VIN: JTEVA5BR9T129FJ39

Negotiation Guide

Opening Offer

$51,547

Fair Price

$53,047

Walk Away Above

$53,057

• Recent buyers paid ~$21 below MSRP

Price Breakdown

Est. Dealer Cost$47,231

Est. Invoice$48,292

Holdback (est.)$1,061

MSRP (Sticker)$53,068

Asking Price$53,068

Markup$0

Est. Dealer Margin on This Car$5,837

Percentile65% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory381 vehicles

Avg Markup (All Models)-$529

Avg Markup (4Runner)-$214

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$566

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