Deal Sheet: 2026 4Runner Limited FT4WD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEVA5BR8T5149268

Negotiation Guide

Opening Offer

$61,615

Fair Price

$63,115

Walk Away Above

$63,325

• Recent buyers paid ~$419 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,545

Est. Invoice$57,816

Holdback (est.)$1,271

MSRP (Sticker)$63,534

Asking Price$63,459

Markup-$75

Est. Dealer Margin on This Car$6,914

Percentile22% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$497

Avg Markup (4Runner)-$75

% Below MSRP72%

Avg Days to Sell26 days

Avg Sold Markup-$568

Price History

Jul 18, 2026$63,958 → $63,459(-$499)

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