Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Juneau Toyota · Juneau, AK · VIN: JTEVA5BR8T5141154

Negotiation Guide

Opening Offer

$51,232

Fair Price

$52,732

Walk Away Above

$52,742

• Recent buyers paid ~$21 below MSRP

Price Breakdown

Est. Dealer Cost$46,950

Est. Invoice$48,005

Holdback (est.)$1,055

MSRP (Sticker)$52,753

Asking Price$52,753

Markup$0

Est. Dealer Margin on This Car$5,803

Percentile65% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$58

Avg Markup (4Runner)$0

% Below MSRP97%

Avg Days to Sell68 days

Avg Sold Markup-$23

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