Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Dolan Toyota · Reno, NV · VIN: JTEVA5BR8T5137976

Negotiation Guide

Opening Offer

$52,246

Fair Price

$53,746

Walk Away Above

$53,756

• Recent buyers paid ~$21 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,853

Est. Invoice$48,928

Holdback (est.)$1,075

MSRP (Sticker)$53,767

Dealer Add-Ons (DIA)+$1,348

Asking Price$53,767

Markup$0

Est. Dealer Margin on This Car$5,914

Percentile65% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner)+$813

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

Price History

Jun 6, 2026$53,767 → $55,115(+$1,348)

Jul 8, 2026$55,115 → $53,767(-$1,348)

Cheaper 4Runner TRD Off-Road PT4WD Inventory

Koons Toyota AnnapolisAnnapolis, MD

-$4,104$50,76916d

Checkered Flag ToyotaVirginia Beach, VA

-$3,843$50,99042d

Walla Walla ToyotaWalla Walla, WA

-$3,580$51,12257d

Bennett Toyota of LebanonLebanon, PA

-$3,501$50,37769d

Novato ToyotaNovato, CA

-$3,378$50,55947d

Parker ToyotaCoeur d'Alene, ID

-$3,354$51,20933d

Parker ToyotaCoeur d'Alene, ID

-$3,348$51,15049d

Lithia ToyotaMedford, OR

-$3,329$50,29932d

St. Charles ToyotaSt. Charles, IL

-$3,244$50,06820d

Lombard ToyotaLombard, IL

-$3,150$49,87375d