Deal Sheet: 2026 4Runner Limited FT4WD

Toyota of Muscatine · Muscatine, IA · VIN: JTEVA5BR8T129DB19

Negotiation Guide

Opening Offer

$59,114

Fair Price

$60,614

Walk Away Above

$60,824

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$54,319

Est. Invoice$55,540

Holdback (est.)$1,221

MSRP (Sticker)$61,033

Asking Price$61,033

Markup$0

Est. Dealer Margin on This Car$6,714

Percentile66% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$99

Avg Markup (4Runner)$0

% Below MSRP99%

Avg Days to Sell25 days

Avg Sold Markup-$35

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