Deal Sheet: 2026 4Runner Limited FT4WD

Dolan Toyota · Reno, NV · VIN: JTEVA5BR7T5152307

Negotiation Guide

Opening Offer

$61,228

Fair Price

$62,728

Walk Away Above

$62,938

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$56,201

Est. Invoice$57,464

Holdback (est.)$1,263

MSRP (Sticker)$63,147

Dealer Add-Ons (DIA)+$1,348

Asking Price$64,495

Markup+$1,348

Markup includes $1,348 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,294

Percentile93% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner)+$813

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

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