Deal Sheet: 2026 4Runner Limited FT4WD

Umansky Toyota · Glendale, WI · VIN: JTEVA5BR7T5152114

Negotiation Guide

Opening Offer

$58,840

Fair Price

$60,340

Walk Away Above

$60,586

• Recent buyers paid ~$493 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,141

Est. Invoice$55,358

Holdback (est.)$1,217

MSRP (Sticker)$60,833

Asking Price$61,332

Markup+$499

Est. Dealer Margin on This Car$7,191

Percentile83% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1296

Avg Markup-$493

Median Markup$0

Best Deal-$7,388

Worst Deal+$15,015

% Sold Below MSRP70%

Avg Days to Sell36 days

Dealer Profile

Inventory184 vehicles

Avg Markup (All Models)+$257

Avg Markup (4Runner)+$119

% Below MSRP17%

Avg Days to Sell33 days

Avg Sold Markup+$114

Price History

Jul 28, 2026$61,612 → $61,332(-$280)

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