Deal Sheet: 2026 4Runner Limited FT4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: JTEVA5BR3T5146780

Negotiation Guide

Opening Offer

$60,053

Fair Price

$61,553

Walk Away Above

$61,748

• Recent buyers paid ~$390 below MSRP

Price Breakdown

Est. Dealer Cost$55,129

Est. Invoice$56,368

Holdback (est.)$1,239

MSRP (Sticker)$61,943

Asking Price$62,123

Markup+$180

Est. Dealer Margin on This Car$6,994

Percentile72% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1254

Avg Markup-$390

Median Markup$0

Best Deal-$13,348

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell33 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$1,099

Avg Markup (4Runner)-$603

% Below MSRP71%

Avg Days to Sell32 days

Avg Sold Markup-$763

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