Deal Sheet: 2026 4Runner Limited FT4WD

Cherokee County Toyota · Canton, GA · VIN: JTEVA5BR7T5144689

Negotiation Guide

Opening Offer

$60,595

Fair Price

$62,095

Walk Away Above

$62,305

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$55,637

Est. Invoice$56,888

Holdback (est.)$1,250

MSRP (Sticker)$62,514

Asking Price$62,514

Markup$0

Est. Dealer Margin on This Car$6,877

Percentile66% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$525

Avg Markup (4Runner)-$801

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$812

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