Deal Sheet: 2026 4Runner Limited FT4WD

Pedersen Toyota, Ltd. · 4455 South College Avenue, 15 · VIN: JTEVA5BR7T5140562

Negotiation Guide

Opening Offer

$58,639

Fair Price

$60,139

Walk Away Above

$60,341

• Recent buyers paid ~$404 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,883

Est. Invoice$55,094

Holdback (est.)$1,211

MSRP (Sticker)$60,543

Asking Price$60,543

Markup$0

Est. Dealer Margin on This Car$6,660

Percentile66% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold1119

Avg Markup-$404

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory362 vehicles

Avg Markup (All Models)-$593

Avg Markup (4Runner)$0

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup-$518

Price History

Jul 15, 2026$61,342 → $60,842(-$500)

Jul 19, 2026$60,842 → $60,543(-$299)

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