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Deal Sheet: 2026 4Runner Limited FT4WD
McGrath Toyota of Iowa City · Iowa City, IA · VIN: JTEVA5BR7T5140528
Negotiation Guide
Opening Offer
$60,157
Fair Price
$61,657
Walk Away Above
$61,852
- • Recent buyers paid ~$390 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,222
Est. Invoice$56,463
Holdback (est.)$1,241
MSRP (Sticker)$62,047
Asking Price$62,047
Markup$0
Est. Dealer Margin on This Car$6,825
Percentile68% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1254
Avg Markup-$390
Median Markup$0
Best Deal-$13,348
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell33 days
Dealer Profile
Inventory196 vehicles
Avg Markup (All Models)-$297
Avg Markup (4Runner)-$252
% Below MSRP99%
Avg Days to Sell30 days
Avg Sold Markup-$403
Price History
Jun 13, 2026$63,472 → $61,853(-$1,619)
Jun 14, 2026$61,853 → $62,376(+$523)
Jun 17, 2026$62,376 → $60,642(-$1,734)
Jun 25, 2026$60,642 → $61,977(+$1,335)
Jun 27, 2026$61,977 → $62,047(+$70)
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