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Deal Sheet: 2026 4Runner Limited FT4WD

Toyota of Santa Fe · Santa Fe, NM · VIN: JTEVA5BR7T5133675

Negotiation Guide

Opening Offer
$60,755
Fair Price
$62,255
Walk Away Above
$62,744
  • Recent buyers paid ~$404 below MSRP
  • Sitting 61 days (avg 32) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,276
Est. Invoice$57,541
Holdback (est.)$1,265
MSRP (Sticker)$63,232
Asking Price$62,611
Markup-$621
Est. Dealer Margin on This Car$6,335
Percentile20% of inventory is priced lower
Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold1119
Avg Markup-$404
Median Markup$0
Best Deal-$13,348
Worst Deal+$6,013
% Sold Below MSRP70%
Avg Days to Sell32 days

Dealer Profile

Inventory288 vehicles
Avg Markup (All Models)-$786
Avg Markup (4Runner)+$299
% Below MSRP55%
Avg Days to Sell37 days
Avg Sold Markup-$688

Price History

Jul 14, 2026$63,232$61,990(-$1,242)
Jul 16, 2026$61,990$61,611(-$379)
Jul 18, 2026$61,611$62,611(+$1,000)