Deal Sheet: 2026 4Runner Limited FT4WD

Coggins Toyota of Bennington · Bennington, VT · VIN: JTEVA5BR7T5132350

Negotiation Guide

Opening Offer

$60,481

Fair Price

$61,981

Walk Away Above

$62,183

• Recent buyers paid ~$404 below MSRP

Price Breakdown

Est. Dealer Cost$55,523

Est. Invoice$56,770

Holdback (est.)$1,248

MSRP (Sticker)$62,385

Asking Price$62,824

Markup+$439

Est. Dealer Margin on This Car$7,301

Percentile78% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1119

Avg Markup-$404

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory179 vehicles

Avg Markup (All Models)-$1,709

Avg Markup (4Runner)-$1,180

% Below MSRP74%

Avg Days to Sell39 days

Avg Sold Markup-$1,537

Price History

Jun 24, 2026$62,385 → $62,824(+$439)

Jul 14, 2026$59,939 → $62,824(+$2,885)

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