Deal Sheet: 2026 4Runner Limited FT4WD

Heritage Toyota · South Burlington, VT · VIN: JTEVA5BR6T5150807

Negotiation Guide

Opening Offer

$60,549

Fair Price

$62,049

Walk Away Above

$62,259

• Recent buyers paid ~$419 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,597

Est. Invoice$56,846

Holdback (est.)$1,249

MSRP (Sticker)$62,468

Asking Price$63,017

Markup+$549

Est. Dealer Margin on This Car$7,420

Percentile81% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$261

Avg Markup (4Runner)+$549

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$227

Price History

Jul 8, 2026$63,017 → $63,566(+$549)

Jul 10, 2026$63,566 → $63,017(-$549)

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