Deal Sheet: 2026 4Runner Limited FT4WD

West Herr Toyota of Canandaigua · Canandaigua, NY · VIN: JTEVA5BR6T5146689

Negotiation Guide

Opening Offer

$61,654

Fair Price

$63,154

Walk Away Above

$63,364

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$56,580

Est. Invoice$57,851

Holdback (est.)$1,271

MSRP (Sticker)$63,573

Asking Price$63,573

Markup$0

Est. Dealer Margin on This Car$6,993

Percentile66% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory181 vehicles

Avg Markup (All Models)-$40

Avg Markup (4Runner)$0

% Below MSRP97%

Avg Days to Sell36 days

Avg Sold Markup-$71

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