Deal Sheet: 2026 4Runner Limited FT4WD

Rodland Toyota · Everett, WA · VIN: JTEVA5BR6T5141430

Negotiation Guide

Opening Offer

$62,164

Fair Price

$63,664

Walk Away Above

$63,874

• Recent buyers paid ~$419 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,034

Est. Invoice$58,316

Holdback (est.)$1,282

MSRP (Sticker)$64,083

Asking Price$63,783

Markup-$300

Est. Dealer Margin on This Car$6,749

Percentile21% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory396 vehicles

Avg Markup (All Models)-$266

Avg Markup (4Runner)-$682

% Below MSRP55%

Avg Days to Sell34 days

Avg Sold Markup-$194

Price History

Jul 1, 2026$64,283 → $63,783(-$500)

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