Deal Sheet: 2026 4Runner Limited FT4WD

Cherokee County Toyota · Canton, GA · VIN: JTEVA5BR6T5141105

Negotiation Guide

Opening Offer

$63,584

Fair Price

$65,084

Walk Away Above

$65,294

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$58,298

Est. Invoice$59,608

Holdback (est.)$1,310

MSRP (Sticker)$65,503

Asking Price$65,503

Markup$0

Est. Dealer Margin on This Car$7,205

Percentile66% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$525

Avg Markup (4Runner)-$801

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$812

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