Deal Sheet: 2026 4Runner Limited FT4WD

Victory Toyota Marietta · Marietta, OH · VIN: JTEVA5BR6T5137667

Negotiation Guide

Opening Offer

$65,679

Fair Price

$67,179

Walk Away Above

$67,389

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$60,162

Est. Invoice$61,514

Holdback (est.)$1,352

MSRP (Sticker)$67,598

Asking Price$67,598

Markup$0

Est. Dealer Margin on This Car$7,436

Percentile66% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$461

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