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Deal Sheet: 2026 4Runner Limited FT4WD
Village Pointe Toyota · Omaha, NE · VIN: JTEVA5BR6T5136406
Negotiation Guide
Opening Offer
$59,237
Fair Price
$60,737
Walk Away Above
$61,178
- • Recent buyers paid ~$419 below MSRP
- • Sitting 56 days (avg 32) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,840
Est. Invoice$56,072
Holdback (est.)$1,232
MSRP (Sticker)$61,618
Asking Price$61,618
Markup$0
Est. Dealer Margin on This Car$6,778
Percentile66% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold1058
Avg Markup-$419
Median Markup$0
Best Deal-$13,348
Worst Deal+$6,013
% Sold Below MSRP70%
Avg Days to Sell32 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$218
Avg Markup (4Runner)$0
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$654
Price History
Jun 24, 2026$61,618 → $60,868(-$750)
Jul 18, 2026$60,868 → $61,618(+$750)
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