Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Toyota of Des Moines · Grimes, IA · VIN: JTEVA5BR6T5133988

Negotiation Guide

Opening Offer

$52,324

Fair Price

$53,824

Walk Away Above

$53,983

• Recent buyers paid ~$21 below MSRP
• Sitting 62 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$48,187

Est. Invoice$49,270

Holdback (est.)$1,083

MSRP (Sticker)$54,143

Asking Price$54,323

Markup+$180

Est. Dealer Margin on This Car$6,136

Percentile71% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (4Runner)+$576

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$72

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