Deal Sheet: 2026 4Runner Limited FT4WD

Ira Toyota · Danvers, MA · VIN: JTEVA5BR5T5154914

Negotiation Guide

Opening Offer

$61,354

Fair Price

$62,854

Walk Away Above

$63,064

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$56,313

Est. Invoice$57,578

Holdback (est.)$1,265

MSRP (Sticker)$63,273

Asking Price$63,273

Markup$0

Est. Dealer Margin on This Car$6,960

Percentile66% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory618 vehicles

Avg Markup (All Models)-$220

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$346

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