Deal Sheet: 2026 4Runner Limited FT4WD

Toyota South · Richmond, KY · VIN: JTEVA5BR5T5145288

Negotiation Guide

Opening Offer

$60,823

Fair Price

$62,323

Walk Away Above

$62,533

• Recent buyers paid ~$419 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,840

Est. Invoice$57,095

Holdback (est.)$1,255

MSRP (Sticker)$62,742

Asking Price$62,742

Markup$0

Est. Dealer Margin on This Car$6,902

Percentile66% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$513

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$469

Price History

Jul 16, 2026$62,812 → $62,742(-$70)

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