Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Victory Toyota Charleston · Charleston, WV · VIN: JTEVA5BR5T5144223

Negotiation Guide

Opening Offer

$53,302

Fair Price

$54,802

Walk Away Above

$54,812

• Recent buyers paid ~$21 below MSRP

Price Breakdown

Est. Dealer Cost$48,792

Est. Invoice$49,889

Holdback (est.)$1,096

MSRP (Sticker)$54,823

Asking Price$54,823

Markup$0

Est. Dealer Margin on This Car$6,031

Percentile65% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$45

Avg Markup (4Runner)+$60

% Below MSRP98%

Avg Days to Sell33 days

Avg Sold Markup-$88

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