Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

McGrath Toyota of Iowa City · Iowa City, IA · VIN: JTEVA5BR5T5142410

Negotiation Guide

Opening Offer

$52,806

Fair Price

$54,306

Walk Away Above

$54,316

• Recent buyers paid ~$21 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,351

Est. Invoice$49,438

Holdback (est.)$1,087

MSRP (Sticker)$54,327

Asking Price$54,327

Markup$0

Est. Dealer Margin on This Car$5,976

Percentile65% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)-$408

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$345

Price History

Jun 25, 2026$54,608 → $54,327(-$281)

Jun 28, 2026$54,327 → $52,333(-$1,994)

Jun 30, 2026$52,333 → $54,327(+$1,994)

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