Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

L & S Toyota of Beckley · Beckley, WV · VIN: JTEVA5BR5T5135876

Negotiation Guide

Opening Offer

$51,987

Fair Price

$53,487

Walk Away Above

$53,497

• Recent buyers paid ~$21 below MSRP

Price Breakdown

Est. Dealer Cost$47,622

Est. Invoice$48,692

Holdback (est.)$1,070

MSRP (Sticker)$53,508

Asking Price$53,508

Markup$0

Est. Dealer Margin on This Car$5,886

Percentile65% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup$0

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