Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Toyota of Des Moines · Grimes, IA · VIN: JTEVA5BR5T130CZ58

Negotiation Guide

Opening Offer

$52,687

Fair Price

$54,187

Walk Away Above

$54,197

• Recent buyers paid ~$21 below MSRP

Price Breakdown

Est. Dealer Cost$48,245

Est. Invoice$49,329

Holdback (est.)$1,084

MSRP (Sticker)$54,208

Asking Price$54,388

Markup+$180

Est. Dealer Margin on This Car$6,143

Percentile71% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (4Runner)+$576

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$72

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