Deal Sheet: 2026 4Runner Limited FT4WD

Wilde Toyota · West Allis, WI · VIN: JTEVA5BR4T5158792

Negotiation Guide

Opening Offer

$61,350

Fair Price

$62,850

Walk Away Above

$63,096

• Recent buyers paid ~$493 below MSRP

Price Breakdown

Est. Dealer Cost$56,375

Est. Invoice$57,642

Holdback (est.)$1,267

MSRP (Sticker)$63,343

Asking Price$63,343

Markup$0

Est. Dealer Margin on This Car$6,968

Percentile69% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold1296

Avg Markup-$493

Median Markup$0

Best Deal-$7,388

Worst Deal+$15,015

% Sold Below MSRP70%

Avg Days to Sell36 days

Dealer Profile

Inventory348 vehicles

Avg Markup (All Models)-$788

Avg Markup (4Runner)-$952

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$734

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