Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Dolan Toyota · Reno, NV · VIN: JTEVA5BR4T5153088

Negotiation Guide

Opening Offer

$52,602

Fair Price

$54,102

Walk Away Above

$54,112

• Recent buyers paid ~$21 below MSRP

Price Breakdown

Est. Dealer Cost$48,169

Est. Invoice$49,252

Holdback (est.)$1,082

MSRP (Sticker)$54,123

Dealer Add-Ons (DIA)+$1,348

Asking Price$55,471

Markup+$1,348

Markup includes $1,348 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,302

Percentile93% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner)+$813

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

Cheaper 4Runner TRD Off-Road PT4WD Inventory

Koons Toyota AnnapolisAnnapolis, MD

-$4,104$50,76916d

Checkered Flag ToyotaVirginia Beach, VA

-$3,843$50,99042d

Walla Walla ToyotaWalla Walla, WA

-$3,580$51,12257d

Bennett Toyota of LebanonLebanon, PA

-$3,501$50,37769d

Novato ToyotaNovato, CA

-$3,378$50,55947d

Parker ToyotaCoeur d'Alene, ID

-$3,354$51,20933d

Parker ToyotaCoeur d'Alene, ID

-$3,348$51,15049d

Lithia ToyotaMedford, OR

-$3,329$50,29932d

St. Charles ToyotaSt. Charles, IL

-$3,244$50,06820d

Lombard ToyotaLombard, IL

-$3,150$49,87375d