Deal Sheet: 2026 4Runner Limited FT4WD

Bob Rohrman Toyota · Lafayette, IN · VIN: JTEVA5BR4T5140244

Negotiation Guide

Opening Offer

$61,209

Fair Price

$62,709

Walk Away Above

$62,919

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$56,184

Est. Invoice$57,446

Holdback (est.)$1,263

MSRP (Sticker)$63,128

Asking Price$63,128

Markup$0

Est. Dealer Margin on This Car$6,944

Percentile66% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$138

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$313

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