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Deal Sheet: 2026 4Runner Limited FT4WD
Irwin Toyota · Laconia, NH · VIN: JTEVA5BR4T5130779
Negotiation Guide
Opening Offer
$61,342
Fair Price
$62,842
Walk Away Above
$63,312
- • Recent buyers paid ~$361 below MSRP
- • Sitting 63 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,767
Est. Invoice$58,043
Holdback (est.)$1,276
MSRP (Sticker)$63,783
Asking Price$63,783
Markup$0
Est. Dealer Margin on This Car$7,016
Percentile67% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold1218
Avg Markup-$361
Median Markup$0
Best Deal-$13,348
Worst Deal+$5,995
% Sold Below MSRP70%
Avg Days to Sell33 days
Dealer Profile
Inventory265 vehicles
Avg Markup (All Models)-$1,756
Avg Markup (4Runner)-$2,838
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,032
Price History
May 13, 2026$63,783 → $62,783(-$1,000)
May 20, 2026$62,783 → $63,783(+$1,000)
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