Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Heritage Toyota · South Burlington, VT · VIN: JTEVA5BR3T5151252

Negotiation Guide

Opening Offer

$51,502

Fair Price

$53,002

Walk Away Above

$53,012

• Recent buyers paid ~$21 below MSRP

Price Breakdown

Est. Dealer Cost$47,190

Est. Invoice$48,251

Holdback (est.)$1,060

MSRP (Sticker)$53,023

Asking Price$53,572

Markup+$549

Est. Dealer Margin on This Car$6,382

Percentile83% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$261

Avg Markup (4Runner)+$549

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$227

Price History

Jul 10, 2026$52,712 → $53,572(+$860)

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