Deal Sheet: 2026 4Runner Limited FT4WD

Bob Rohrman Toyota · Lafayette, IN · VIN: JTEVA5BR3T5151218

Negotiation Guide

Opening Offer

$61,008

Fair Price

$62,508

Walk Away Above

$62,718

• Recent buyers paid ~$419 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,005

Est. Invoice$57,264

Holdback (est.)$1,259

MSRP (Sticker)$62,927

Asking Price$62,927

Markup$0

Est. Dealer Margin on This Car$6,922

Percentile66% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$138

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$313

Price History

Jul 14, 2026$65,156 → $62,927(-$2,229)

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