Deal Sheet: 2026 4Runner Limited FT4WD

Oxford Toyota · Oxford, MS · VIN: JTEVA5BR3T5141384

Negotiation Guide

Opening Offer

$59,784

Fair Price

$61,284

Walk Away Above

$61,494

• Recent buyers paid ~$419 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,916

Est. Invoice$56,150

Holdback (est.)$1,234

MSRP (Sticker)$61,703

Asking Price$61,703

Markup$0

Est. Dealer Margin on This Car$6,787

Percentile66% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$729

Avg Markup (4Runner)+$186

% Below MSRP83%

Avg Days to Sell25 days

Avg Sold Markup-$532

Price History

Jul 15, 2026$63,059 → $62,571(-$488)

Jul 16, 2026$62,571 → $61,703(-$868)

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