Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Rogers Toyota of Hermiston · Hermiston, OR · VIN: JTEVA5BR3T5140414

This Is Already a Great Deal

Opening Offer

$52,136

Asking Price

$53,748

Max Price

$53,748

• Recent buyers paid ~$21 below MSRP
• Asking price is already $729 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$48,503

Est. Invoice$49,593

Holdback (est.)$1,090

MSRP (Sticker)$54,498

Asking Price$53,748

Markup-$750

Est. Dealer Margin on This Car$5,245

Percentile22% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$646

Avg Markup (4Runner)+$498

% Below MSRP53%

Avg Days to Sell35 days

Avg Sold Markup-$324

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