Deal Sheet: 2026 4Runner Limited FT4WD

Beaver Toyota of Cumming · Cumming, GA · VIN: JTEVA5BR3T5125766

Negotiation Guide

Opening Offer

$62,823

Fair Price

$64,323

Walk Away Above

$65,035

• Recent buyers paid ~$419 below MSRP
• Sitting 81 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$58,516

Est. Invoice$59,831

Holdback (est.)$1,315

MSRP (Sticker)$65,748

Asking Price$65,748

Markup$0

Est. Dealer Margin on This Car$7,232

Percentile66% of inventory is priced lower

Days on Lot81 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$346

Avg Markup (4Runner)$0

% Below MSRP98%

Avg Days to Sell35 days

Avg Sold Markup+$33

Price History

May 6, 2026$65,653 → $65,748(+$95)

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