Deal Sheet: 2026 4Runner Limited FT4WD

Dolan Toyota · Reno, NV · VIN: JTEVA5BR2T5150738

Negotiation Guide

Opening Offer

$61,689

Fair Price

$63,189

Walk Away Above

$63,399

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$56,611

Est. Invoice$57,883

Holdback (est.)$1,272

MSRP (Sticker)$63,608

Dealer Add-Ons (DIA)+$1,348

Asking Price$64,956

Markup+$1,348

Markup includes $1,348 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,345

Percentile93% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner)+$813

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

Cheaper 4Runner Limited FT4WD Inventory

Bill Penney Toyota of JasperJasper, AL

-$4,994$62,300146d

Hometown ToyotaOntario, OR

-$4,598$58,87554d

Damian Lillard ToyotaMcMinnville, OR

-$4,314$58,97416d

Damian Lillard ToyotaMcMinnville, OR

-$4,299$58,88931d

Vancouver ToyotaVancouver, WA

-$4,269$58,74440d

Canobie Lake ToyotaSalem, NH

-$4,250$58,96843d

Labadie ToyotaBay City, MI

-$4,165$57,34854d

Mark Miller ToyotaSalt Lake City, UT

-$4,156$59,0426d

Pinehurst ToyotaSouthern Pines, NC

-$4,132$62,677146d

Toyota of SmithfieldSmithfield, RI

-$4,111$60,65298d