Deal Sheet: 2026 4Runner Limited FT4WD

O'Brien Toyota · Indianapolis, IN · VIN: JTEVA5BR2T5146673

Negotiation Guide

Opening Offer

$60,181

Fair Price

$61,681

Walk Away Above

$61,891

• Recent buyers paid ~$419 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,269

Est. Invoice$56,511

Holdback (est.)$1,242

MSRP (Sticker)$62,100

Asking Price$62,100

Markup$0

Est. Dealer Margin on This Car$6,831

Percentile66% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$493

Avg Markup (4Runner)-$232

% Below MSRP98%

Avg Days to Sell26 days

Avg Sold Markup-$309

Price History

Jul 9, 2026$63,657 → $62,100(-$1,557)

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