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Deal Sheet: 2026 4Runner Limited FT4WD
Dolan Toyota · Reno, NV · VIN: JTEVA5BR2T5137780
Negotiation Guide
Opening Offer
$60,109
Fair Price
$61,609
Walk Away Above
$62,014
- • Recent buyers paid ~$419 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,552
Est. Invoice$56,800
Holdback (est.)$1,248
MSRP (Sticker)$62,418
Dealer Add-Ons (DIA)+$1,348
Asking Price$62,418
Markup$0
Est. Dealer Margin on This Car$6,866
Percentile66% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1058
Avg Markup-$419
Median Markup$0
Best Deal-$13,348
Worst Deal+$6,013
% Sold Below MSRP70%
Avg Days to Sell32 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (4Runner)+$813
% Below MSRP92%
Avg Days to Sell48 days
Avg Sold Markup-$952
Price History
Jun 25, 2026$63,766 → $62,418(-$1,348)
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