Deal Sheet: 2026 4Runner Limited FT4WD

Moses Toyota · Saint Albans, WV · VIN: JTEVA5BR2T130FI77

Negotiation Guide

Opening Offer

$61,044

Fair Price

$62,544

Walk Away Above

$62,754

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$56,037

Est. Invoice$57,296

Holdback (est.)$1,259

MSRP (Sticker)$62,963

Asking Price$62,963

Markup$0

Est. Dealer Margin on This Car$6,926

Percentile66% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory381 vehicles

Avg Markup (All Models)-$529

Avg Markup (4Runner)-$214

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$566

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