Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Serra Toyota · Milwaukee, WI · VIN: JTEVA5BR1T5155610

This Is Already a Great Deal

Opening Offer

$55,967

Asking Price

$57,698

Max Price

$57,698

• Recent buyers paid ~$411 below MSRP
• Asking price is already $1,589 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$53,131

Est. Invoice$54,325

Holdback (est.)$1,194

MSRP (Sticker)$59,698

Asking Price$57,698

Markup-$2,000

Est. Dealer Margin on This Car$4,567

Percentile10% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold2416

Avg Markup-$411

Median Markup$0

Best Deal-$5,481

Worst Deal+$12,990

% Sold Below MSRP70%

Avg Days to Sell35 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$1,280

Avg Markup (4Runner)-$1,714

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$892

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