Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Dolan Toyota · Reno, NV · VIN: JTEVA5BR1T5140444

Negotiation Guide

Opening Offer

$51,826

Fair Price

$53,326

Walk Away Above

$53,336

• Recent buyers paid ~$21 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,479

Est. Invoice$48,546

Holdback (est.)$1,067

MSRP (Sticker)$53,347

Dealer Add-Ons (DIA)+$1,348

Asking Price$53,347

Markup$0

Est. Dealer Margin on This Car$5,868

Percentile65% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner)+$813

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

Price History

Jul 11, 2026$54,695 → $53,347(-$1,348)

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