Deal Sheet: 2026 4Runner Limited FT4WD

Atlanta Toyota · Duluth, GA · VIN: JTEVA5BR0T5149006

This Is Already a Great Deal

Opening Offer

$59,658

Asking Price

$61,503

Max Price

$61,503

• Recent buyers paid ~$419 below MSRP
• Asking price is already $772 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$55,798

Est. Invoice$57,052

Holdback (est.)$1,254

MSRP (Sticker)$62,694

Dealer Add-Ons (DIA)+$595

Asking Price$61,503

Markup-$1,191

Est. Dealer Margin on This Car$5,705

Percentile17% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (4Runner)-$620

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$824

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