Deal Sheet: 2026 4Runner Limited FT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEVA5BR0T5142296

Negotiation Guide

Opening Offer

$62,628

Fair Price

$64,128

Walk Away Above

$64,338

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$57,447

Est. Invoice$58,738

Holdback (est.)$1,291

MSRP (Sticker)$64,547

Asking Price$65,317

Markup+$770

Est. Dealer Margin on This Car$7,870

Percentile83% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (4Runner)+$380

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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