Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Vista Toyota · Casper, WY · VIN: JTEVA5BR0T5120816

Negotiation Guide

Opening Offer

$50,479

Fair Price

$51,979

Walk Away Above

$52,426

• Recent buyers paid ~$21 below MSRP
• Sitting 106 days (avg 40) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,057

Est. Invoice$48,114

Holdback (est.)$1,057

MSRP (Sticker)$52,873

Dealer Add-Ons (DIA)+$9,119

Asking Price$59,481

Markup+$6,608

Est. Dealer Margin on This Car$12,424

Percentile100% of inventory is priced lower

Days on Lot106 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$1,242

Avg Markup (4Runner)-$1,794

% Below MSRP76%

Avg Days to Sell35 days

Avg Sold Markup-$1,104

Price History

May 8, 2026$51,112 → $49,862(-$1,250)

May 19, 2026$49,862 → $50,362(+$500)

Jun 11, 2026$50,362 → $59,481(+$9,119)

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