Deal Sheet: 2026 4Runner Limited FT4WD

Heartland Toyota · Bremerton, WA · VIN: JTEVA5BR0T129BY70

Negotiation Guide

Opening Offer

$61,189

Fair Price

$62,689

Walk Away Above

$62,899

• Recent buyers paid ~$419 below MSRP

Price Breakdown

Est. Dealer Cost$56,166

Est. Invoice$57,428

Holdback (est.)$1,262

MSRP (Sticker)$63,108

Asking Price$62,808

Markup-$300

Est. Dealer Margin on This Car$6,642

Percentile21% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$478

Avg Markup (4Runner)-$1,024

% Below MSRP67%

Avg Days to Sell37 days

Avg Sold Markup-$622

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